About The Linen Doctor
November 3rd, 2007 . by The Linen DoctorAbout Mark Scheuer, the Linen Doctor
After immigrating to United States in 1937, my grandparents, Rosel and Samuel Scheuer, decided to sell fine linens in customers’ homes in the San Francisco Bay Area.
My father, Fred, joined the business in 1946 and continued to build up the business by making presentations in customers’ homes from suitcases, packed with samples from Europe.
In 1953, Scheuer Linens, our first stand-alone store opened on Stockton St., a few doors up from Union Square in downtown San Francisco. When my father passed away in 1982, I took over and we remain one of the last family-owned businesses in the downtown area. We moved around the corner to our current and much larger location on Sutter street eleven years ago.
Since our inception, we have been committed to carrying the very finest and most luxurious bed, bath, and table linens from around the world. You can see part of our extensive collection at the Scheuer Linens luxury linen web site.
My grandparents and parents stressed the importance of personalized and knowledgeable customer service and this is still reflected today by our friendly sales staff, most of whom have been here for many years. Customers still sit in comfortable chairs, in the traditional European style, while they are presented with a huge selection of options.
We personally test almost everything that we sell so when we can give you advice or make recommendations, it’s based on our personal experiences.
Have a question? Give us a call: 800-762-3950.
As the Linen Doctor, I share my knowledge of how to buy and care for fine linens, so that you too can enjoy the bliss of luxury linens.
Thanks for this terrific service. I have 20 napkins inherited from my grandmother probably circa 1930 ish). These are not hemmed. They are in one continuous piece. There is a place for a monogram. I want to give these to our daughter as a wedding gift. Can I have them monigramed through you? Do you have any suggestions. Thanks in advance for your help. Kate
We do have our own workshops that can both monogram and cut and hem the napkins. Most “normal” three letter monograms cost $29 each. The monogram is drawn and then sent to us for approval to ensure that the letters look good together. The embroidery is done with a hand guided machine, not a computer.
Custom calls for the bride’s initials, first name, maiden name, and future surname. Some couples are doing her first name initial on the left, his first name initial on the right, and the surname in the middle. Monograms are usually located in the corner, either at a right angle or at a 45 degree angle (slated). The size can vary and in your case, you would want the monogram to fit in the monogram space.