A GreenEarth® Cleaning may be the friendliest dry cleaning process ever. No hazardous chemicals are used, so there’s nothing to dirty the air, contaminate the soil, or pollute the water. And unlike perchloroethylene, which is used by most dry cleaners and can be very hard on fabric, The GreenEarth process cleans with pure liquid silicone, which can be safely disposed of.

Pure liquid silicone is, in essence, liquefied sand. This is the same safe, natural sand the earth has been creating for over six billion years. It is chemically inert, meaning it won’t interact with fabric. It just carries the detergent to your clothes and then carries away the dirt and oil. Whites won’t yellow and colors won’t fade, no matter how often they are cleaned.

For home cleaning of fabrics, we recommend and sell Le Blanc’s® Linen Wash products, which includes: Linen Wash®, DownWash®, Towel Wash, Silk & Lingerie Wash, and Laundry Wash. All of these products are known for removing extremely difficult stains from luxury fabrics without the use of harmful chemicals. They contain no bleach, no caustics, and no phosphates; all are biodegradable and sulphate-free. LinenWash’s neutral pH balance makes it safe to use on linens, cotton, synthetics, and blends. Almost all of our vendors recommend LinenWash® products.

Le Blanc® does not recommend using the same soap for everything. Each of their formulas is different and is made specifically for laundering certain fibers. There are even special formulas that are fragrance-free and allergen-free and some that are made especially for men and children. We have used and tested LinenWash® for years and highly recommend it. The cost is about $1 per load.

We always educate our customers by pointing out that there are different qualities of Egyptian cotton and that the spinning, weaving, and finishing processes also determine the quality and feel of any cotton sheeting product.

Egyptian cotton is considered the best because it produces the longest, smoothest threads of any of the types of cotton. It is based on a longer fiber and is softer and more durable than other cottons. Blends or derivatives can be any combination of Egyptian cotton and some other cotton not grown in Egypt. According to Fairchild’s Dictionary of Textiles, “the U.S. has crossed Egyptian cotton with American cotton since 1903.”

75 percent of exported Egyptian cotton is inferior to American Pima cotton, according to Matt Laughlin, executive vice president of the Supima Association of America. Laughlin says, “it’s not as long, it’s not as fine, and it doesn’t hold up as well. They dilute the quality.” The Supima Associate licenses their products and has their own logo.

We actually test our competitions high thread count sheets and cases, so we really know what something will feel like after washing and ironing. We invite customers to feel a sheet or duvet cover before they buy it and tell them that we guarantee that it will feel the same after many washings. We do stock sheets with thread counts of up to 1020 and also offer 300-count sheets that feel better than many others with a higher thread count.

Always make sure that you can return a sheet or duvet cover if it does not feel as good or hold up as long as you expected. We are always happy to send you a swatch of any of our sheeting fabrics so you can feel the quality for yourself before buying.

Twenty or twenty-five years ago, customers would buy sets of coordinating print mats and napkins for the breakfast table and white linen damask or embroidered tablecloths for formal dinners. But lifestyles have changed. Now we sell a lot of hard mats (textured vinyl that resembles leather or straw cloth) in solid colors that can be dressed up or down depending on the choice of napkin.

Combine a hard mat with a striped cotton napkin and it works for casual meals. Dress it up with a linen napkin or a silk like synthetic and a beaded napkin ring, and it will serve for all but the most formal occasions.

That said, what’s new in table linens? Spice tones are always popular for fall and we have hard mats, napkins and cotton damask tablecloths in colors like pumpkin, paprika and topaz. Subtle metallic shades, such as pewter, bronze and antique gold are featured in table linens for the holidays.

Choosing table settings to complement your china or to coordinate with the dining room, rather than following the latest fashion color, is still our recommendation. Stop in the store anytime to see what’s new, and don’t forget to measure your table before you come. Maybe with the growth of the “Slow Food” movement, we will start gathering around the dining table again, instead of eating on the run.

Shelley Rideout
Buyer

Mai Tai

It was wonderful to be able to sit down with the owners of all of these companies, e.g., Nancy Koltes at Nancy Koltes and Paul Hooker at Sferra, and catch up on both our personal and business lives. Everyone agreed that the last year had been especially challenging and we brainstormed about what would be happening in the coming year, whether it is new display ideas or new merchandising programs.

Visiting other retail stores to see how they were displaying bedding is always interesting. Beds were made with coverlets with folded duvets with duvet covers at the end of the bed. We have always shown our duvet covers completely spread out so the customer can really see what they will look like. I wondered if that was a New York style since duvet covers aren’t really needed there in the warmer summer months.

Palatiane

I specifically went looking for organic sheets and came home with two samples, one from Sferra and another from a new company called Goldie Home, which is based here in San Francisco. We will now do some testing by actually using these samples and seeing how they feel and look after a few washings.

My favorite new bedding prints were Mai Tai from the 1891 Collection by Sferra and Palatiane by Yves Delorme. My favorite high end bedding line was Alanya, a jacquard duvet cover by Sferra, which we will stock shortly. In the home accessory category, I was quite impressed by a number of silk flower lines from Diane James Designs, Immortalis Botanicals, and New Growth Designs. They make such great accents anywhere in the home and look very real.

Alanya

Besides seeing new introductions, it’s always great to see the people you talk to on the phone all year long, as well as comparing notes with other retailers. This year should be especially interesting since most vendors and retailers consider this past year as being a very challenging one and I am curious to see how they handled it.

The number one item on my shopping list is organic sheets that really feel good. I have seen plenty of samples, but none that really compares with usual quality of our stocked cotton sheets, especially in the high thread counts. Sferra has promised a 560-count organic sheet that has me excited. I’m also looking for some geometric prints or patterns rather than the usual florals and anything else that excites me. And anything in bright, cheerful colors.

I’ll also be checking out other retail stores and vendor displays to get see how they merchandise their products. I’ll let you know in a few days while I am actually there the most exciting things I have seen.

We always try to do Christmas windows that are a little different, and had already decided on using “Hera,” which features peacock feathers (see accompanying picture) as the centerpiece. We found some feather trees and peacock feather wreaths as well as other gift items with the peacock theme. It’s always interesting to start planning for and getting enthusiastic about Christmas in July, but retailers must address this early or we won’t get the products we want for that most important selling season.

This gift show was a lot smaller this year, with fewer vendors showing and fewer retailers attending. Fewer vendors meant less selection and what we did see wasn’t all that exciting and fairly conservative and dull. I have heard that this has also been the trend at other gift shows in the U.S. and reflects the troubled economy. We have been told that the next gift show in San Francisco would combine the North and South halls at the Moscone Center, which will hurt attendance even further.

I will be attending the New York Gift Show next week and will be interested to see the trends and attendance there. The New York show is by far the biggest gift show in the United States and includes a huge home section. Hopefully we will see some exciting new merchandise there, especially bedding and linens, the staple of the business in our store.

Now because of the wider mattresses, manufacturers are typically making them 15-17” deep, which is fine for some pillow top beds, but way too much for the older mattresses, which used to be a standard 8-9” thick. It’s even too much for some 12” thick mattresses. T here is also a trend to make them oversized and this just adds to the problem.

We have a simple fix. We have our workroom just cut them down, usually after a few washings so we know what the true size is after shrinkage. It’s kind of like getting your pants length altered because it is too long. We are so used to just putting a new sheet on the bed that it seems like a real nuisance to wash it and then return it for altering. But it will fit perfectly. We also make fitted sheets from fabric for odd sized or shaped beds, e.g., a round bed.

When I first started in the business in the 70’s, full was a much more common size, but not so much anymore. People now want a wider mattress so they have the luxury of more width and now spend more time in their bedrooms since so many have either a television or even a whole entertainment center in their bedrooms. I’ve never seen a statistic on which rooms people watch the 10 o’clock news or Leno or Letterman, but I have a hunch a fair number are watching from their beds.

But the good news is fitted sheets and mattress pads still have to measure a true 54×75 or they simply won’t fit.

We get to see two sets of Carrie’s sheets. The first one, early in the movie, shows a plain white top sheet plain white with three lines of blue embroidery. The pillow case has just one line. Surprising that she would buy a set with the case not matching the sheet. Why not compromise and get Sferra’s “Grande Hotel” with two lines of blue on both? The second set, seen much later in the movie, is just plain white. Plain white is also the sheet of choice for Miranda and Steve — more boredom. No way to tell the quality or thread count, sateen or percale.

Charlotte and Harry at least have a 1” appliquéd border, like Matouk’s “Lowell,” on their sheets, and their daughter has plain white in her very pink room. There is also some color and pattern on the bed where the four girls are hanging out the night before the wedding. We see a silk or sateen sham in gold and a pillow with an ethnic pattern being tossed around, similar to Yves Delorme’s “Serail’ a pattern made in 2007, discontinued this year.

The guys have more interesting sheets. Mr. Big has a set with 1” appliqué on the face and on the edge of the sham, black on grey, similar to Matouk’s Legato, which has three rows rather than two, sitting in front of plain light grey solid. At least I think they’re light grey. They could also be white, hard to tell. He also has a silk quilt with rows of quilting near the edge, like Kumi Kookoon’s “Classic Silk Throw.”

Out in California, we get to see two of Samantha’s hunk’s sheets. The first is a rather conservative tone-on-tone small plaid, like Christian Fischbacher’s “Batist Web.” The second set looks like zebra stripes, except blue on a white ground. We don’t have any pattern like that at Scheuer Linens but they must be out there somewhere. Too bad we don’t get to see any of Samantha’s bed linens since I suspect they would be more interesting than plain white.

Given the cost of the clothes and accessories, it is really kind of surprising that the girls don’t make more of an effort to have their beds look a little bit more interesting. It’s certainly not the cost since plain white sheets can also be very expensive. In a film where the clothes tell us so much about each character, why is the bedding so nondescript?

Maybe they don’t have time to shop for bed linens or maybe they just don’t think it’s that important, which is surprising given how much importance they put on the sex part of Sex and the City.